Principal PMM, Brand Narrative & Keynote
Core
Own Ashby's overarching company and brand narrative, translating product vision and market dynamics into scalable messaging frameworks and high-visibility keynote events.
Role type
Principal Product Marketing Manager (Brand Narrative & Keynote)
Builds
Company-wide messaging frameworks, annual keynote narrative arc, segment-specific enablement content
Domain
HR Tech / Recruitment Software
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic narrative development, cross-segment messaging alignment, keynote event planning, customer research synthesis, executive storytelling, market dynamics analysis
Preferred skills
AI tool utilization for data synthesis, startup ecosystem knowledge, sales enablement expertise
Technologies
AI tools for data synthesis
Responsibilities
Own the differentiation story across all segments; maintain scalable messaging framework; lead annual keynote narrative arc; conduct deep customer and market research; align segment-specific narratives; build foundational frameworks before scaling the team
Seniority
Principal, individual contributor transitioning to leadership