Marketing Leader
Core
Fractional marketing leader partnering with early-stage startups to define, execute, and scale go-to-market strategy, including positioning, messaging, demand generation, and product marketing.
Role type
Fractional Marketing Leader (Independent Contractor)
Builds
Go-to-market strategies, growth programs, and marketing infrastructure for early-stage tech companies
Domain
B2B SaaS / Early-stage startups
Required skills
Go-to-market strategy, positioning and messaging, demand generation, product marketing, growth strategy, analytics and performance tracking, founder relationship management
Preferred skills
Experience with high-growth companies, structured thinking, independent operation
Technologies
None explicitly stated
Responsibilities
Partner with founders to define and execute go-to-market strategy; Develop positioning, messaging, and brand strategy; Design and run growth and demand generation programs; Lead product marketing including launches and market segmentation; Establish and optimize marketing infrastructure and analytics; Identify and prioritize high-impact growth opportunities; Collaborate with other Dover experts to support company building
Seniority
Senior, hands-on IC