PR & Social Media Specialist
Core
Lead the execution of Arc'teryx's earned-first and social media strategy across ANZ, creating culturally relevant ideas and moments to grow brand visibility and engagement.
Role type
PR & Social Media Specialist (ANZ)
Builds
Earned media campaigns, social media strategies, brand activations, events, and partnerships
Domain
Outdoor apparel, premium lifestyle, fashion
Deliverable
product features
Required skills
earned marketing, PR, social media strategy, content creation, short-form video production, cultural trend analysis, partnership development, performance tracking
Preferred skills
experience in premium/fashion/lifestyle brands, tertiary qualifications in Marketing/Communications/PR, passion for the outdoors
Technologies
social media platforms, video editing tools, performance analytics tools
Responsibilities
Develop and execute earned-first strategy across ANZ, lead day-to-day management of ANZ social channels, identify and build cultural/publisher/partnership opportunities, monitor earned and social performance metrics, create culturally relevant brand stories and activations
Seniority
Mid-level, hands-on IC