Local Area Marketing Specialist - Campaigns
Core
Execute and produce venue-specific marketing campaigns for a network of pubs, turning local plans into actionable activities to drive guest visitation.
Role type
Local Area Marketing Specialist (Campaigns)
Builds
Local marketing campaigns, promotional calendars, trade initiatives, and venue activations for a pub network.
Domain
Hospitality (Pubs) + Local Marketing
Deliverable
product features
Required skills
Campaign execution, Project management, Creative asset management, Paid media management, Event activation, Budget management, Regulatory compliance (ABAC, RSA, RSG, gaming), Proofreading, Data optimization
Preferred skills
Multi-site experience, Hospitality industry experience, Tertiary qualification in marketing
Technologies
Growth Playbook, Growth Toolkit, POS systems
Responsibilities
Review venue marketing briefs and execute tailored campaigns; Secure creative artwork and align messaging across channels; Execute collateral across print POS, local paid media, and venue touchpoints; Supply Owned Media team with campaign key art and offer details; Execute local event activations and venue promotions; Manage campaign budgets and ensure regulatory compliance.
Seniority
Mid-level (2–4 years experience)