Director Scratch Products & Operations
Core
Lead the strategy, development, marketing, and operational execution of OLG's Scratch portfolio, ensuring achievement of annual revenue and net profit objectives.
Role type
Director, Product Strategy & Operations
Builds
Scratch lottery games and integrated marketing campaigns
Domain
Gaming / Lottery
Deliverable
product features
Required skills
Product strategy, portfolio management, commercial strategy, team leadership, stakeholder management, business growth, operational excellence, market research, product positioning, prize structure design
Preferred skills
Gaming/lottery industry experience, Scratch ticket production knowledge, game programming parameters understanding, lithographic/flexographic printing knowledge, game systems knowledge
Responsibilities
Lead strategic direction and performance of the Scratch portfolio; Develop and execute annual product and marketing plans; Manage category operating, marketing, promotional, sponsorship, and partnership budgets; Oversee portfolio strategies including product positioning and new product development; Lead the development of the Scratch Category Annual Roadmap; Partner with Brand & Marketing to execute integrated marketing campaigns; Provide strategic leadership for Scratch Ticket Production; Collaborate with Interprovincial Lottery Corporation partners; Leverage consumer insights to identify growth opportunities; Build and lead a high-performing team
