Associate Director, Marketing KOL Engagement
Core
Lead strategic healthcare professional (HCP) engagement and peer-to-peer education initiatives to accelerate the launch of Rezdiffra, a novel therapeutic for MASH.
Role type
Associate Director, HCP Marketing (KOL Engagement)
Builds
Speaker bureau programs, advisory boards, congress engagement initiatives, and field-facing educational programs for a biopharmaceutical product.
Domain
Biopharmaceuticals / Hepatology / Gastroenterology / Endocrinology
Deliverable
client delivery
Required skills
Strategic thinking, project leadership, pharmaceutical promotional regulations knowledge, speaker bureau management, advisory board strategy, cross-functional collaboration, analytics utilization, budget management
Preferred skills
Subpart H launch experience, liver disease/hepatology market experience, MBA or advanced degree
Technologies
None stated
Responsibilities
Drive HCP engagement strategy aligned with brand priorities; lead speaker bureau strategy and operations; support regional congress engagement; develop advisory board strategies; partner with Thought Leader Liaison to translate insights; collaborate cross-functionally with Sales, Medical, Regulatory, and Legal; manage agency partners and budgets; optimize engagement strategies using analytics
Seniority
Senior, hands-on IC with strategic leadership