Head of Communications & Marketing, The Harry Ransom Center
Core
Develops and manages a comprehensive communications and marketing program to increase media and public awareness of the Ransom Center's work and value to local, state, national, and international audiences.
Role type
Head of Communications & Marketing
Builds
Media strategy, marketing campaigns, brand identity, publications (magazine, annual report), website content, and social media presence
Domain
Higher education / Humanities research library and museum
Deliverable
product features
Required skills
Public affairs and media relations, marketing strategy and campaign development, brand management, editorial coordination and design, budget management, digital and social media management, constituent database management
Preferred skills
Experience in library, museum, cultural institution, or non-profit sector
Technologies
Digital and social media platforms, email platforms, web design tools, video production tools
Responsibilities
Plan and implement internal and external communications; manage media strategy and cultivate media relations; develop and implement marketing strategies for exhibitions, membership, and programs; manage editorial production of publications; oversee institutional branding; manage website content accuracy; establish goals for membership and philanthropic support; manage social media presence; cultivate community partnerships and sponsorships
Seniority
Senior, hands-on IC