Vice President, Head of Creative and Innovation Excellence LEGO® DESiGN
Core
Lead innovation strategy, creative vision, and foundational design systems for LEGO's global creative and innovation platforms to deliver immersive play experiences.
Role type
Vice President, Head of Creative and Innovation Excellence
Builds
Innovation platforms (Play, Interaction, Building Experiences, CMF&G), foundational design systems (brick, color, form, material), and long-term creative direction.
Domain
Consumer Products / Toys / Industrial Design / Creative Strategy
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Creative strategy, systems thinking, brand storytelling, cross-functional leadership, prototyping and validation, trend research and foresight, stakeholder management, end-to-end creative process management.
Preferred skills
Industrial design or materials engineering background, experience with large-scale creative design systems, CMF expertise, cultural research and foresight methodologies, facilitation of creative workshops, rapid prototyping tools (3D modeling, mock-ups), knowledge of gaming or entertainment ecosystems.
Responsibilities
Define and drive short- to mid-term innovation strategy and investment priorities; oversee creation and integration of key innovation platforms; steward foundational design frameworks (brick, color, form, element, material); establish long-term creative vision and annual direction; lead curation, expression, and creative enablement; advance design research, insights, and cultural foresight; inform strategic partnerships and cultural collaborations; enable prototyping, testing, and validation processes.
Seniority
Executive, strategic leadership & organization-wide influence
