Sr. Content Marketing Manager - Industrial (B2B)
Core
Lead B2B content marketing for Siemens Digital Industries Software's agentic enterprise system (Intelligence Center X) and industrial software solutions, translating complex technical concepts into narratives that drive executive trust and pipeline growth.
Role type
Senior Content Marketing Manager (B2B Industrial)
Builds
Category-defining content including SME-driven insights, research reports, practitioner guides, webinars, executive thought leadership, and SEO-optimized assets for engineering-driven buyers.
Domain
Industrial Software / Digital Twin / AI Agents / Cloud Architecture
Required skills
B2B content strategy, technical writing/editing, SEO optimization, cross-functional collaboration with engineers/PMs, data-driven content optimization, content repurposing, stakeholder management (SMEs), competitive analysis, AI tool utilization
Preferred skills
Developer/practitioner audience marketing, Salesforce/Marketo/Ahrefs/SEMrush proficiency, CMS management, portfolio of published technical content, process automation with AI
Technologies
Salesforce, Marketo, Ahrefs, SEMrush, WordPress, AI writing/research tools
Responsibilities
Manage end-to-end content production (blogs, white papers, video scripts) and freelance contributor relationships; Develop executive thought leadership programs including ghostwriting and podcast prep; Partner with product teams to align content with buyer journey stages; Collaborate with SMEs (data scientists, developers) to ensure technical accuracy; Identify content gaps via search intent and competitive analysis; Optimize content performance via KPI tracking, audits, and A/B testing; Enable sales teams with objection-handling materials and competitive comparisons.
Seniority
Senior, hands-on IC
