增长运营(J106947)
Core
Drive user acquisition and growth for external channels (Tieba) and innovative business projects through channel expansion, content propagation, and user acquisition strategies.
Role type
Growth Operations Specialist (Community & External Channels)
Builds
Community products, external channel ecosystems, and innovative user growth projects
Domain
Internet / Social Media / Community Platforms
Deliverable
product features
Required skills
Channel expansion, KOL/KOC management, Official account matrix operations, Content strategy, User activity planning, Data analysis, 0-1 project execution, User research, Cross-functional collaboration
Preferred skills
Experience with interest-based social platforms, Community ecosystem understanding, Rapid experimentation
Technologies
Data tracking tools, Analytics platforms
Responsibilities
Build and operate KOL/KOC cooperation systems, Manage official account matrix across platforms, Plan hot topic and user activity campaigns, Establish channel data tracking and evaluation mechanisms, Lead 0-1 innovation projects, Conduct user research and competitor analysis, Design community gameplay and creator incentive mechanisms, Collaborate with product, R&D, and algorithm teams, Document operational methodologies and SOPs