新媒体运营高级专家（J104916）
Core
Lead social media content strategy and integrated marketing campaigns for Baidu Netdisk, driving fan growth, brand influence, and user acquisition across short-video platforms.
Role type
Senior Social Media Operations Expert (Short Video & Brand Marketing)
Builds
Viral video content, marketing events, and social media campaigns for Baidu Netdisk
Domain
Consumer Internet / Cloud Storage / Short Video Marketing
Required skills
Short video direction, content strategy, integrated marketing, team management, data analysis, competitor strategy, video editing oversight, account growth tactics
Preferred skills
AI product promotion experience, brand official account operations, celebrity endorsement management, 0-to-1 account building, full-media matrix operations, commercial monetization
Technologies
Video editing tools, social media platforms (WeChat Channels, Bilibili), analytics platforms
Responsibilities
Plan and execute high-quality social media content and marketing events; manage video production teams and oversee editing quality; drive account operations including content distribution and fan engagement; analyze data to optimize operational efficiency; develop strategies for platform-specific growth and competitor defense
Seniority
Senior, hands-on IC with management responsibilities