商家运营（直播&短视频方向）（J82376）
Core
Manage merchant operations for live streaming and short video e-commerce in the beauty and personal care sector, focusing on merchant acquisition, growth, product iteration, and influencer matrix building.
Role type
Senior merchant operations manager (live streaming & short video)
Builds
Merchant growth strategies, influencer content ecosystems, and viral short video campaigns for beauty brands
Domain
E-commerce, Beauty & Personal Care
Deliverable
product features
Required skills
Merchant acquisition, influencer management, data analysis, consumer insight, project management, strategy formulation
Preferred skills
Experience with top-tier e-commerce platforms, deep understanding of beauty industry trends
Technologies
Live streaming platforms, short video content production tools
Responsibilities
Drive merchant acquisition and growth, recruit and incubate influencers, produce and optimize short video content, analyze operational data to adjust strategies, monitor user feedback to improve experience
Seniority
Mid-Senior, hands-on IC