IDG平台运营组资深项目PM（J78235）
Core
Senior Project Manager leading large-scale social media campaigns and crisis management for C-end automotive brand marketing.
Role type
Senior IC project manager (automotive brand marketing)
Builds
Social media campaigns, brand collaborations, media placements, and crisis response protocols
Domain
Automotive industry + Social media marketing
Deliverable
product features
Required skills
Social media campaign planning, crisis management, cross-functional collaboration, automotive PR knowledge, content creation, risk assessment
Preferred skills
Short video planning and editing, experience with Douyin and Xiaohongshu
Technologies
Douyin, Xiaohongshu
Responsibilities
Plan and execute large-scale social media projects, manage C-end brand marketing events, monitor and respond to public sentiment and crises, coordinate cross-departmental support
Seniority
Senior, hands-on IC