舆情管理专家（J95088）
Core
Identify and manage public opinion risks across platforms, define response mechanisms, and coordinate cross-departmental actions to mitigate reputational damage.
Role type
Public opinion management expert
Builds
Crisis response strategies and risk mitigation plans for brand reputation
Domain
Corporate communications and public relations
Deliverable
client delivery
Required skills
Risk identification, crisis management, cross-platform content audit, strategic communication, stakeholder coordination, rapid incident response, brand reputation management, logical analysis, execution
Preferred skills
Understanding of industry-leading management mechanisms, advanced text production and review capabilities
Technologies
Major content platforms (Weibo, WeChat, Douyin, etc.)
Responsibilities
Monitor and analyze potential public opinion risks across all platforms; Define risk levels and response mechanisms; Coordinate with business departments to handle sudden public opinion events; Develop effective strategies to reduce negative impact and maintain brand image.