Social Media Producer
Core
Transform newsroom stories into engaging social media content (video, graphics, posts) for Instagram, TikTok, Facebook, and X to drive audience traction.
Role type
Social Media Producer (Newsroom)
Builds
Daily social content, video assets, and social cards for The Nightly, The West, and PerthNow.
Domain
News media / Digital publishing
Required skills
Newsroom experience, video production, social media strategy, Adobe Express, story identification, cross-platform adaptation
Preferred skills
Journalism degree, high-pressure autonomy, 7-day newsroom flexibility
Technologies
Adobe Express, Instagram, TikTok, Facebook, X
Responsibilities
Plan and produce daily social content adapting stories for each platform; Source, write, and publish posts; Produce engaging video content; Support editors in guiding daily content; Identify high-performing stories; Produce high-quality social cards.
Seniority
Mid-level, hands-on IC
