AFL Social Media Manager
Core
Lead the day-to-day success of the AFL's social channels, shaping compelling content across TikTok, Instagram, Facebook, X and Snapchat to grow audiences and strengthen fandom.
Role type
Senior Social Media Manager (Sports)
Builds
Social-first content, audience growth, and fan engagement strategies for the Australian Football League
Domain
Sports media / Social media marketing
Deliverable
product features
Required skills
Social media strategy, content planning and publishing, team leadership, editorial judgement, data analytics, Adobe Creative Suite, platform-native storytelling
Preferred skills
Knowledge of AFL clubs and fan culture, experience with AI tools for content delivery, ability to work in live sport environments
Technologies
TikTok, Instagram, Facebook, X, Snapchat, Adobe Creative Suite, AI tools
Responsibilities
Lead daily content planning, commissioning and publishing; manage and develop employees; guide creators and stakeholders; optimize content using audience insights and analytics; make timely editorial decisions during live sport events; create and edit social-first content
Seniority
Senior, hands-on IC with people management