Social Media Specialist
Core
Manage Andela's social media presence across paid and organic B2B channels to grow brand, drive engagement, and generate demand.
Role type
B2B Social Media Specialist
Builds
Brand awareness, audience engagement, and sales pipeline for a global talent marketplace
Domain
B2B Tech / Talent Marketplace
Deliverable
product features
Required skills
B2B social media strategy, paid social campaign management, content creation for B2B audiences, analytics and KPI reporting, social media management tools proficiency, cross-functional collaboration
Preferred skills
Demand generation experience, employee advocacy program management, A/B testing expertise
Technologies
Sprout Social, LinkedIn, YouTube
Responsibilities
Manage organic social presence on LinkedIn, YouTube, and other B2B platforms; Develop and maintain social media content calendars aligned with marketing campaigns; Plan, build, and optimize paid social campaigns for lead generation; Track and report on social media KPIs and surface insights; Collaborate with content, brand, and PR teams to amplify company stories; Support employee advocacy initiatives
Seniority
Mid-level, hands-on IC