Marketing and Audience Growth Partner
Core
Define target audiences, develop storytelling strategies, and build a repeatable system for sustainable audience growth across social media, content, SEO, email, and community initiatives for an early-stage lifestyle and e-commerce brand.
Role type
Freelance marketing and audience growth partner
Builds
Integrated marketing systems, content strategies, and community engagement for a books and reading community brand
Domain
E-commerce, lifestyle, books, and reading community
Deliverable
product features
Required skills
Audience segmentation, content strategy, storytelling, SEO, email marketing, community building, marketing experimentation, data analysis, budget management
Preferred skills
Experience with early-stage brands, event marketing, creator collaborations, user-generated content strategies
Technologies
Social media platforms, SEO tools, email marketing platforms, analytics tools
Responsibilities
Assess brand and marketing gaps, define target audiences and testable hypotheses, develop content and growth strategies, establish content pillars and publishing rhythms, execute marketing experiments, analyze results to adjust strategies, advise on resource allocation
Seniority
Mid-level, hands-on independent contractor