ASO Specialist San Francisco
Core
Lead strategies to improve visibility, discoverability, and conversion in the Apple App Store for an AI-powered Personal & Entrepreneurial Resource Planner.
Role type
ASO Specialist
Builds
Organic user acquisition and retention for mobile apps
Domain
Mobile growth / App Store Optimization
Deliverable
product features
Required skills
keyword research, metadata optimization, creative asset testing, analytics analysis, competitor monitoring, cross-functional collaboration
Preferred skills
experience with AI tools, productivity tools
Technologies
App Annie, Sensor Tower, Data.ai
Responsibilities
Conduct keyword research and optimize app metadata; Develop and test creative assets (icons, screenshots, app previews, CPPs); Analyze app store performance metrics; Monitor competitors and market trends; Collaborate with UA, Product, and Creative teams; Stay updated on platform updates and ASO tools
Seniority
Mid-level, hands-on IC