Digital Experience Manager
Core
Own end-to-end web marketing strategy, managing Webflow platform ownership, technical SEO, and AI-search (LLM) visibility to drive pipeline and growth.
Role type
Senior Digital Experience Manager (Web Strategy & Platform)
Builds
Company website, landing pages, and digital properties supporting B2B SaaS pipeline and brand goals
Domain
B2B SaaS / Digital Marketing / Web Technology
Deliverable
product features
Required skills
Webflow platform management, technical SEO, AI-search/LLM visibility strategy, design standards, front-end development basics, marketing tools integration, performance analytics, web infrastructure management
Preferred skills
SEO/competitive tools, PR coordination, front-end frameworks, marketing automation/CRM, A/B testing, design tools, email template coding
Technologies
Webflow, Google Analytics, Search Console, Salesforce, Ahrefs, Semrush, HubSpot, Marketo, React, Vue, Figma, Adobe XD, Optimizely, VWO
Responsibilities
Align with Marketing leadership to set web roadmap; manage Webflow CMS, design system, and publishing workflows; optimize site architecture, schema, and Core Web Vitals; ensure content visibility in AI Overviews and LLM assistants; maintain visual/UX quality; partner with developers on custom builds and integrations; track traffic, conversion, and pipeline metrics; manage domains, redirects, and platform migrations
Seniority
Senior, hands-on IC