Senior Branded Content Product Manager
Core
Own end-to-end product management, development, delivery, and optimisation of commercial article, video, and social product portfolios across on-platform and off-platform environments.
Role type
Senior Product Manager (Branded Content)
Builds
Commercial content products (articles, video, social) for News Corp Australia's brands
Domain
Digital Publishing / Media
Deliverable
product features
Required skills
Product lifecycle management, market and competitor research, data analysis (revenue, sell-through, engagement), stakeholder management, project management, CMS platforms, SEO, analytics, workflow management tools (AVID, Monday.com, Jira)
Preferred skills
Generative Engine Optimisation (GEO), AI, emerging content discovery models
Responsibilities
Translate product strategy into prioritised roadmaps, manage product lifecycles from discovery to launch, prepare performance reporting for stakeholders, collaborate with cross-functional teams (Sales, Editorial, Ad Ops, Finance), manage external content partners and post-sale workflows
Seniority
Senior, hands-on IC