Vice President of Specialty Oncology, Franchise Leader
Core
Franchise Leader for NavDx across Head & Neck, GI, and Gynecologic cancers, owning strategy, brand marketing, market shaping, and pipeline for HPV-driven cancers.
Role type
Senior VP, Franchise Leader (Commercial & Medical Strategy)
Builds
Commercial and medical education ecosystem for NavDx products and testing services
Domain
Oncology, Molecular Diagnostics, Precision Medicine
Required skills
Franchise/Portfolio leadership, Upstream/Downstream marketing, Market shaping, Medical Affairs collaboration, P&L ownership, Strategic planning, Field team direction
Preferred skills
Advanced degree (MBA, PhD, PharmD, MD), Led multiple product launches, Evidence generation strategy
Technologies
None stated
Responsibilities
Own integrated franchise strategy and P&L; Lead market shaping to redefine standards of care; Drive upstream marketing (indication strategy, value proposition); Lead downstream marketing (campaigns, congress strategy, field enablement); Provide strategic leadership to Medical Education teams; Translate strategy into field team priorities and targeting
Seniority
Executive (VP), Full accountability