Content Marketing Specialist
Core
Develop and manage content across blogs, web pages, landing pages, reports, webinars, social media, and ads to support customer acquisition, activation, and retention for landlords and real estate investors.
Role type
Content Marketing Specialist
Builds
Content assets (blogs, web pages, landing pages, market reports, webinars, social media, paid ads, emails) for a financial management platform
Domain
FinTech / Real Estate / Landlord Services
Deliverable
product features
Required skills
Content strategy, editorial workflow management, data-driven content decisions, cross-functional collaboration, project management, CMS proficiency, AI tool usage, SEO knowledge
Preferred skills
Experience in tech or B2B environments, ability to leverage customer insights, industry trend analysis
Technologies
WordPress, Webflow, Claude, ChatGPT, Gemini, Grammarly, HubSpot, Notion, Asana
Responsibilities
Develop content for target audiences supporting growth initiatives; Manage editorial workflows end-to-end; Use data insights to inform content decisions and improve outputs; Ensure content reflects brand voice and quality standards; Leverage AI tools to accelerate production; Collaborate cross-functionally with Growth, Product, Design, Sales, and Partnerships; Stay updated on industry trends and competitor offerings
Seniority
Mid-level, hands-on IC