Director, Marketing AI & Automation
Core
Shape and scale the use of AI across a complex marketing organization, owning the roadmap from opportunity identification to production and operational handoff.
Role type
Director, Marketing AI & Automation (Senior Leadership)
Builds
Marketing AI infrastructure, agent orchestration platforms, and governance frameworks
Domain
Marketing Technology & Applied AI
Deliverable
production ML models | product features
Required skills
AI roadmap strategy, agent orchestration, data integration, AI governance, vendor management, team building, change management, build-vs-buy judgment
Preferred skills
Center of excellence leadership, composable tech stack experience, advanced degree (MBA/CS/Engineering)
Technologies
Enterprise LLM tooling, Customer Data Platforms (CDP), Reverse ETL, Cloud data platforms
Responsibilities
Own and evolve the Marketing AI roadmap; Manage the full journey from idea through pilot to production; Establish and oversee an agent and orchestration platform; Lead AI governance for marketing; Drive adoption through enablement programs; Build and lead a multidisciplinary team; Measure and communicate the value of AI initiatives; Partner with stakeholders to align AI initiatives with organizational priorities
Seniority
Director, strategic leadership & team building