Social Media Specialist
Core
Develop platform-specific social media strategies, create content, and optimize performance for diverse clients across Facebook, Instagram, LinkedIn, and TikTok.
Role type
Social Media Specialist (Agency)
Builds
Social media campaigns and content assets for multiple client accounts
Domain
Digital Marketing / Social Media
Deliverable
product features
Required skills
Social media strategy, content creation (static & video), copywriting, social media management tools, data analysis, campaign planning
Preferred skills
Experience in agency environment, knowledge of platform algorithms, strategic thinking
Technologies
Meta Business Suite, Hootsuite, Sprout, Later, Canva, CapCut, Adobe Suite
Responsibilities
Develop platform-specific strategies, create high-quality content, manage content calendars, monitor KPIs, analyze performance data, report on social performance
Seniority
Mid-level, hands-on IC