Web Production Specialist
Core
Transform strategic briefs into polished, conversion-oriented websites for small businesses using visual design and WordPress.
Role type
Web Production Specialist
Builds
Service pages, city landing pages, and local landing pages
Domain
Digital marketing / Web design
Deliverable
product features
Required skills
WordPress, Gutenberg block editor, page builders (Elementor, WPBakery), image editing (Photoshop, Canva), AI-powered image tools, conversion-focused design, visual hierarchy, typography, basic SEO, HTML/CSS
Preferred skills
Graphic design training, UX/UI design, A/B testing, accessibility standards, responsive design, agency experience
Technologies
WordPress, Gutenberg, Elementor, WPBakery, ACF, Photoshop, Canva, Gemini
Responsibilities
Build and style service pages and landing pages using approved copy; Select, edit, and optimize client images; Design page layouts with clear visual hierarchy; Make minor copy adjustments to improve readability and flow; Apply conversion-focused design principles; Conduct visual quality checks before handoff.
Seniority
Junior to Mid-level, hands-on IC