Marketing Product Lead
Core
Central marketing lead for an allocated GWM sub-brand, managing lifecycle marketing for existing models and executing launches for new models.
Role type
Senior Product Marketing Lead
Builds
Integrated marketing campaigns and product launch execution plans for automotive vehicles
Domain
Automotive (OEM/Distributor) in Australia and New Zealand
Deliverable
product features
Required skills
Product marketing, project leadership, stakeholder management, integrated marketing, multi-channel campaign delivery, product lifecycle management, launch planning, creative brief development, commercial awareness
Preferred skills
Automotive industry experience, OEM/multinational experience, managing multiple brands/portfolios, global stakeholder management, agency management
Technologies
None explicitly listed
Responsibilities
Develop and coordinate marketing activity to support products throughout their in-market lifecycle; Lead the Marketing workstream for new model launches; Translate product positioning and commercial objectives into marketing execution plans; Brief specialist teams (Media, Digital, Retail, PR, Social) on product priorities and campaign objectives; Develop product marketing narratives that differentiate GWM products in market
Seniority
Senior, hands-on IC