Analista de Plataformas Digitales
Core
Coordinar, configurar y monitorear campañas, promociones y programas de incentivos en plataformas digitales, asegurando su ejecución correcta y optimizando el desempeño mediante análisis de datos.
Role type
Digital Platforms Analyst
Builds
Digital campaigns, promotions, incentive programs, dashboards, and reports
Domain
Consumer goods / Digital marketing
Deliverable
dashboards & analysis
Required skills
Advanced Microsoft Excel, Power BI, database management, digital platforms/CMS knowledge, KPI tracking, data analysis
Preferred skills
Consumer goods industry experience
Responsibilities
Coordinate digital initiative calendars; configure and publish campaigns; perform quality assurance testing; monitor performance metrics; analyze data and trends; maintain data quality and databases; collaborate with cross-functional teams; document and improve operational processes; present results to leadership.