Senior Product/Marketing Analyst
Core
Analyze product usage, user behavior, and marketing campaign performance to drive data-informed decisions, optimize business performance, and enhance customer engagement for e-commerce and subscription-based businesses.
Role type
Senior Product/Marketing Analyst (Data-driven IC)
Builds
Dashboards, reports, data pipelines, and automated analysis processes
Domain
E-commerce, Subscription-based business models, Product Analytics
Deliverable
Dashboards & analysis
Required skills
SQL, Python, Statistical analysis (hypothesis testing, regression, time series), A/B and multivariate experiment design, Data pipeline development, Dashboard creation, Data anomaly investigation
Preferred skills
E-commerce domain expertise, Subscription model experience, MLflow, SpiceRack, Databricks, Hyperparameter optimization (Ax, Optuna)
Technologies
Python (Anaconda, Poetry/Pipenv), Git, GitHub Actions, AWS (S3, ECR, EKS), Tableau, Streamlit, Prefect, Airflow
Responsibilities
Analyze product usage and marketing campaign performance; Design and execute A/B or multivariate experiments; Develop and maintain dashboards to track KPIs; Build and deploy data pipelines to automate reporting; Investigate data anomalies affecting outcomes; Present findings and recommendations to stakeholders; Contribute to data infrastructure development
Seniority
Senior, hands-on IC
