Social Media Specialist - Country Road Group
Core
Hands-on content creator and social media specialist responsible for bringing premium fashion brands to life across Instagram, Facebook, TikTok, and YouTube.
Role type
Senior Social Media Specialist (Content & Community)
Builds
Organic social strategy, platform-first video content (Reels, TikToks), and community engagement for Country Road Group's fashion portfolio.
Domain
Fashion retail / Digital Marketing
Required skills
Video editing and motion design, Adobe Creative Suite, Figma, Influencer/KOL management, Social media strategy, Community management, Data analysis
Preferred skills
Retail and fashion industry experience, Marketing or communications qualification
Technologies
Premiere Pro, After Effects, CapCut, Photoshop, Illustrator, InDesign, Figma
Responsibilities
Develop organic social strategy, plan and manage content calendar, drive influencer activity, create and curate social-first content, lead community engagement, analyze social performance, manage social operations and budgets
Seniority
Senior, hands-on IC