Brand lead
Core
Lead the brand relaunch and strategy for an agentic AI company to become a top 3 brand among large-enterprise decision-makers in France and the US.
Role type
Senior Brand Lead (B2B Deep Tech)
Builds
Brand platform, identity, messaging house, and reputation for enterprise AI products
Domain
Artificial Intelligence / Deep Tech / Enterprise Software
Required skills
Brand strategy, brand relaunch, brand tracking, share of voice analysis, B2B marketing, deep tech translation, team leadership, agency management
Preferred skills
Emerging category experience, cross-market storytelling (Europe/US), thought leadership development
Technologies
None stated
Responsibilities
Lead brand relaunch including positioning, identity, and tone of voice; shift public narrative from founders to product value; design brand plan for large-account decision-makers; grow thought leadership on execution gap in enterprise AI; manage brand budget and agencies; hire and lead the Brand team
Seniority
Senior, hands-on IC
