Communications - Customer Engagement and Education
Core
Create engaging education and member communications across digital channels, develop webinar content and resources, and design communications journeys to help members understand superannuation and financial concepts.
Role type
Senior IC communications specialist (customer education)
Builds
Digital education content, webinar resources, and member communication journeys
Domain
Financial services (superannuation)
Deliverable
product features
Required skills
Content creation, customer journey design, data-driven content improvement, translating complex financial concepts, digital channel management
Preferred skills
Superannuation or financial services experience, customer engagement expertise
Responsibilities
Create engaging education and member communications across digital and other channels, Develop webinar content, presentations and supporting education resources, Design communications journeys before and after education interactions, Improve the structure, categorisation, tagging and discoverability of webinar and education content, Connect education with relevant information, tools, calculators, digital experiences and member support, Use customer insights, feedback and engagement data to improve content and communications
