Head of Brand Marketing
Core
Architecting the long-term evolution of a B2B SaaS brand, defining visual/verbal identity, and leading in-house creative teams to produce compelling narratives and campaigns.
Role type
Senior Brand Marketing Leader (Head of Brand)
Builds
Brand identity, visual systems, naming/nomenclature, and creative campaigns for a business planning AI platform.
Domain
B2B SaaS / Financial Planning Software
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand strategy, visual identity design, creative team leadership, agency management, brand storytelling, market research, AI fluency in creative workflows, brand health metrics.
Preferred skills
Experience in high-growth B2B/SaaS environments, board-level presentation skills, hands-on design/art direction.
Technologies
AI tools for prototyping and content expansion.
Responsibilities
Define brand direction and visual identity; lead in-house creative team development; manage agency relationships; create brand narratives and campaigns; establish creative review processes; track brand health metrics.
Seniority
Senior, hands-on IC with strategic leadership