Marketing Specialist
Core
Plan, develop, and implement marketing campaigns and promotional activities to support sales objectives for a technology distributor's hardware, software, and integrated solutions portfolio.
Role type
Marketing Specialist
Builds
Marketing strategies, campaigns, digital content, and promotional materials for reseller and channel partners.
Domain
Technology distribution (POS, mobile computing, networking, healthcare, security, cybersecurity, payments)
Deliverable
product features
Required skills
Marketing strategy, campaign planning and execution, market research, digital marketing, social media management, content creation, data analysis, stakeholder management
Preferred skills
None stated
Technologies
Digital marketing platforms, social media platforms, website content management systems
Responsibilities
Plan and execute marketing campaigns, coordinate production of marketing materials, research technology markets and trends, analyze campaign performance data, create and publish digital content, collaborate on co-branded campaigns and product launches, provide marketing advice on positioning and pricing.
Seniority
Junior to Mid-level, hands-on IC
