Marketing Backend Engineer
Core
Own the end-to-end attribution and signals system, ensuring accurate tracking and server-to-server integrations with ad networks to optimize campaign performance.
Role type
Senior Backend Engineer (Attribution & Data Infrastructure)
Builds
Attribution platform, server-to-server integrations with ad networks, custom data pipelines
Domain
Mobile technology, AI, product-driven growth, advertising technology
Deliverable
production ML models
Required skills
Attribution/tracking mechanisms, REST APIs, webhooks, serverless environments, SQL/NoSQL databases, TypeScript, Python, Go
Preferred skills
Experience with MMPs, SKAN, W2A, Meta CAPI, TikTok CAPI, Google Ads API
Technologies
Appsflyer, GA4, Meta, Google Ads, ASA, TikTok, Snapchat, TypeScript, Python, Go
Responsibilities
Implement and improve attribution models, design and maintain server-to-server integrations, ensure monitoring and debugging of data discrepancies, own the long-term evolution of the platform
Seniority
Senior, hands-on IC
