Senior Product Manager – Marketing OS, LeadGen
Core
Own product strategy and execution for lead generation tools (Forms, Surveys, Quizzes, QR Codes, Chat Widget, External Tracking) to help agencies and SMBs attract, engage, and qualify leads.
Role type
Senior individual contributor product manager (B2B SaaS)
Builds
Forms, surveys, quizzes, QR codes, chat widgets, external tracking, and lead attribution capabilities
Domain
B2B SaaS, MarTech, CRM, analytics, growth
Deliverable
product features
Required skills
B2B SaaS product management, lead generation strategy, conversion optimization, roadmap execution, cross-functional leadership, data analysis, UI/UX sensibility, API and integration knowledge, behavioral tracking understanding, event taxonomy expertise
Preferred skills
Experience with embeddable products, familiarity with AI-assisted creation tools, strong analytical ability
Technologies
APIs, webhooks, CRM integrations, tracking scripts, event infrastructure
Responsibilities
Define and execute the LeadGen roadmap, build cohesive experiences across builders and templates, improve lead capture and qualification, connect the customer journey with CRM and automation, drive external tracking and attribution, strengthen analytics foundations, deliver AI-assisted creation features, improve cross-device experiences, partner on technical decisions, drive cross-functional execution, support go-to-market efforts, operate hands-on with PRDs and discovery, own measurable outcomes
Seniority
Senior, hands-on IC