Growth Marketing Senior Specialist (US & Emerging Markets)
Core
Drive growth-hacking strategy for Nu Global across LatAm and Europe by building community-led channels, creating native content, and establishing proxy measurement for hard-to-track spaces.
Role type
Senior Individual Contributor Growth Marketing Specialist
Builds
Community-led growth channels, native content, and proxy measurement frameworks for acquisition and engagement
Domain
Fintech / Digital Banking
Deliverable
product features
Required skills
Growth marketing, community marketing, lifecycle marketing, attribution workarounds, test-and-learn methodology, no-code/low-code automation, cultural fluency (LatAm/EU), strategic acumen, analytical ability, stakeholder management, product influence, customer marketing, AI fluency
Preferred skills
Portuguese, Spanish, French, German, Italian
Technologies
WhatsApp, Telegram, Facebook, Reddit, no-code/low-code AI automation tools
Responsibilities
Build and scale community-led growth channels in private groups and forums; Develop culturally fluent community content and voice; Propose measurement approaches for hard-to-track channels; Run experimentation in a test-and-learn model; Operate no-code/low-code growth tooling; Scout and pilot emerging channels
Seniority
Senior, hands-on IC