Senior Product Marketing Manager
Core
Senior Product Marketing Manager responsible for platform and product feature Go-To-Market strategy, execution, and positioning for Invicti's application security platform.
Role type
Senior Product Marketing Manager (Application Security)
Builds
Invicti's application security platform (DAST, API security) for web applications and APIs
Domain
Cybersecurity / Application Security
Deliverable
product features
Required skills
B2B product marketing strategy, Go-To-Market planning, competitive intelligence, market research, sales enablement, analyst relations, pricing and packaging strategy, cross-functional stakeholder influence, technical storytelling
Preferred skills
Application Security Testing (DAST, API security), cloud security, network security, marketing to security leaders and DevOps
Technologies
DAST, API security, cloud security, network security
Responsibilities
Develop and execute Go-To-Market strategies for platform and product features; create positioning and messaging frameworks; lead product launches; collaborate with product managers and sales channels; manage analyst relations; develop sales enablement materials; conduct market sizing (TAM/SAM/SOM) analyses.
Seniority
Senior, hands-on IC