Brand Engineer
Core
Build and own the systems that let AI-native brand production run at scale, reliably, connecting image/video generation APIs, internal tooling, and existing brand/marketing systems.
Role type
Senior IC full-stack product engineer (AI generation infrastructure)
Builds
Pipelines connecting image/video generation APIs, internal apps for the brand team, and systems for brand and marketing (Lovable, Design tools, CMS, marketing site, Slack)
Domain
Generative AI (image/video models, fine-tuning, prompt pipelines) + Brand/Creative Technology
Deliverable
production ML models | infrastructure
Required skills
Full-stack software development, AI generation systems technical expertise, translating explorations to production systems, system reliability and versioning, evaluating new models/APIs, building custom tools
Preferred skills
Design sensibility, experience with no-internal-precedent functions
Technologies
React, Tailwind, Golang, Rust, Cloudflare, GCP, AWS, LLM providers, GitHub Actions, Grafana, OTEL, Terraform
Responsibilities
Build pipelines connecting image/video generation APIs and internal tooling; Build internal apps for the brand team; Own reliability and versioning for the AI-generation system; Work closely with a Brand Designer to scale their judgment; Constantly evaluate new models, APIs, and generation tooling and rebuild pipelines as needed
Seniority
Senior, hands-on IC