Head of Brand Marketing
Core
Define and execute Cohere's brand strategy, narrative, and verbal identity to build cultural relevance and compounding advantage for a frontier AI company serving developers and enterprises.
Role type
Senior Brand Marketing Leader (Head of Brand)
Builds
Cohere's brand presence across keynotes, billboards, product launches, owned media, physical experiences, and cultural partnerships.
Domain
B2B Artificial Intelligence / Brand Strategy & Creative Direction
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand strategy formulation, narrative ownership, verbal identity framework creation, creative judgment, team leadership, external partner management, cultural fluency, cross-functional partnership.
Preferred skills
Experience in culture-forward consumer brands, top-tier agency creative direction, editorial leadership, marketing technical products to technical buyers.
Technologies
None stated
Responsibilities
Set brand strategy and master narrative; own verbal identity and voice/tone frameworks; lead brand campaigns and cultural calendar; manage physical brand experiences and merchandise; lead and develop a team of brand strategists, writers, and producers; partner with Design, Editorial, and Social leads.
Seniority
Senior, hands-on IC with leadership responsibilities
