Assistant Brand Manager
Core
Lead day-to-day social media, influencer programs, and digital campaigns for a beverage and nutritional brand portfolio to drive growth and consumer connection.
Role type
Assistant Brand Manager (Digital & Social)
Builds
Social media content, influencer campaigns, digital product launch assets, and global digital initiatives.
Domain
FMCG / Beverages / Nutrition
Deliverable
product features
Required skills
Social media management (Meta, TikTok), Influencer program management, Digital campaign execution, Consumer sampling program management, Budget tracking (A&P & digital), Global asset management
Preferred skills
FMCG, beverage, or food service experience
Responsibilities
Lead day-to-day social media across Meta and TikTok, Manage the influencer program from briefing to performance tracking, Develop and deliver digital and content-led campaigns for new product launches, Execute consumer sampling programs and support above-the-line communications, Track and report brand A&P and digital budgets, Manage the global asset download centre and partner on international digital initiatives