Affluent Card Product Manager, Cards and Unsecured Loans
Core
Develop and manage affluent credit card products, driving market strategy, go-to-market campaigns, and customer experience for high-net-worth individuals.
Role type
Senior Product Manager (Financial Services - Cards)
Builds
Affluent credit card products and associated loyalty features
Domain
Banking / Financial Services / Wealth Management
Deliverable
product features
Required skills
Market research, competitive analysis, product roadmap management, portfolio performance optimization, risk mitigation, regulatory compliance, cross-functional collaboration
Preferred skills
Customer experience design, loyalty program strategy, data-driven decision making
Technologies
N/A
Responsibilities
Conduct market research and competitive analysis for the affluent segment; Develop and execute marketing campaigns for card acquisition and engagement; Manage the full product development lifecycle from concept to launch; Design engagement features like concierge services and travel rewards; Monitor KPIs including acquisition costs and customer lifetime value; Ensure adherence to regulations and internal policies.
Seniority
Senior, hands-on IC