Marketing & Client Development Senior Specialist – Digital Experience, Web
Core
Manage high-volume content entry, site health audits, landing page development, and offshore developer tasking to drive lead generation and client engagement for a global law firm.
Role type
Senior IC marketing & web development specialist
Builds
Campaign-specific landing pages, optimized digital assets, and scalable web content infrastructure
Domain
Legal services / Digital marketing & Web development
Deliverable
product features
Required skills
HTML, CSS, CMS management, SEO metadata implementation, UAT, digital asset optimization, web analytics tracking, integration testing
Preferred skills
Legal industry experience, professional services background
Technologies
Microsoft Office, iManage, CMS, SEO tools, digital asset management tools
Responsibilities
Manage content entry and formatting within CMS; Conduct site audits to fix broken links and formatting errors; Build and optimize campaign landing pages; Manage offshore developer tickets and perform UAT; Optimize digital assets for performance and accessibility; Implement on-page SEO tactics; Monitor web accessibility (WCAG); Set up event tracking for analytics; Provide CMS documentation and support; Assist in testing web integrations with CRM/MAP
Seniority
Senior, hands-on IC
