Director of Content and Innovation (News Director)
Core
Chief content leader responsible for creating and executing a multiplatform content strategy to grow audiences across broadcast, streaming, digital, social, and emerging platforms while driving a 'Content First' culture.
Role type
Director of Content and Innovation (News Director)
Builds
Local original and differentiated content across broadcast, streaming, digital, and social platforms
Domain
Local Journalism / Media
Required skills
multiplatform content strategy, audience growth, editorial judgment, team leadership, organizational change management, data-driven decision making, budget management, workflow optimization
Preferred skills
newsroom and digital publishing technologies, streaming and CTV programming, vertical video, analytics tools
Responsibilities
Lead all aspects of the Content Department across newsroom operations, digital content, streaming/CTV, social media, weather, sports, and content production; Develop and execute a comprehensive multiplatform content strategy focused on total audience growth, engagement, and community impact; Build a 'Content First' culture that prioritizes storytelling, audience needs, and platform optimization over traditional show-based production; Establish and manage rolling editorial workflows that allow content to move seamlessly across broadcast, streaming, digital, social, and emerging platforms; Drive growth of live streaming, CTV programming, digital video, vertical video, and other audience-focused content initiatives; Lead recruitment, coaching, training, and performance management for all content staff; Use audience insights, analytics, and performance data to inform content decisions and improve results across all platforms; Encourage experimentation, innovation, and the development of new content formats that differentiate the station in the market; Partner with station leadership to identify opportunities for growth, operational efficiency, and long-term total audience development; Ensure content consistently reflects journalistic excellence, community impact, creativity, and audience value; Oversee content budgets, resource allocation, and strategic investments in technology, training, and workflow.
Seniority
Director, strategic leadership & team building