Digital Media Manager
Core
Leads the station's digital content strategy across website, mobile, social media, streaming, and emerging platforms to grow audience engagement and increase digital revenue.
Role type
Senior Digital Media Manager
Builds
Digital content strategy, audience growth initiatives, and video/streaming distribution
Domain
Media & Broadcasting
Deliverable
product features
Required skills
Digital content strategy, audience development, social media strategy, SEO, analytics, video publishing, team leadership, cross-department collaboration
Preferred skills
Adobe Analytics, Chartbeat, WordPress, Adobe Premiere, Adobe Express, Adobe Photoshop, digital advertising, newsletter management, graphic design, video editing, AP Style
Technologies
WordPress, Akta, Adobe Premier, Adobe Express, Adobe Photoshop, Social News Desk, Facebook, Instagram, TikTok, X, YouTube, OTT, CTV
Responsibilities
Lead daily digital content strategy and execution; manage website and mobile content; oversee digital producers and content creators; develop social media strategy across platforms; utilize SEO best practices; monitor key performance indicators; recruit, train, and evaluate digital content staff; collaborate with newsroom, marketing, and sales teams
Seniority
Senior, hands-on IC with leadership responsibilities