Digital Content Producer
Core
Curate, aggregate, and produce digital news content (articles, short videos, photos) to drive local audience engagement and traffic.
Role type
Digital Content Producer (Broadcast News)
Builds
Local news website content, short-form video explainers, and social media posts.
Domain
Local television broadcasting and digital news
Required skills
Content curation, headline writing, video production, photo selection, social media distribution, breaking news monitoring, website traffic analysis
Preferred skills
Experience with headline testing, metric tools, and story packaging
Technologies
MS Outlook, E-mail, state-of-the-art television technology
Responsibilities
Monitor media scanners and wires for story leads; produce live or recorded digital-exclusive content; evaluate website traffic trends to guide content strategy; promote news content on social media; maintain daily news logs and vet story tips; collaborate with newsroom staff on enterprise content.
Seniority
Mid-level (2+ years experience required)