Digital Media Manager – Newsroom
Core
Leads digital content strategy and execution for a local newsroom, managing web, mobile, social, and OTT platforms to deliver timely, accurate, and engaging news.
Role type
Digital Media Manager (Newsroom)
Builds
Digital news content across website, mobile app, social media, and OTT platforms for a local station.
Domain
Local News Media / Digital Publishing
Deliverable
product features
Required skills
Digital content strategy, team management, SEO optimization, social media strategy, analytics interpretation, vertical video production, OTT platform management, editorial workflow integration
Preferred skills
Experience with TikTok, Instagram Reels, Facebook, YouTube Shorts, Northwest Arkansas news landscape
Technologies
CMS, Analytics tools, OTT platforms, Social media management tools
Responsibilities
Oversee all digital publishing across website, mobile app, social media, and OTT platforms; Lead daily digital editorial meetings to set priorities; Supervise digital producers and content creators; Develop strategies to grow pageviews and video consumption; Monitor real-time analytics and adjust coverage; Ensure all stories have both broadcast and digital plans before publication
Seniority
Mid-level, hands-on IC
