Social Media & Digital Content Specialist
Core
Manage and grow GE Appliances' digital channels, including social media platforms and the corporate website, by creating stories, optimizing for search/AI, and engaging audiences.
Role type
Social Media & Digital Content Specialist
Builds
Corporate social media channels, corporate website content, and digital storytelling assets
Domain
Consumer Appliances / Digital Marketing & Content
Deliverable
product features
Required skills
Storytelling, SEO/GEO/AEO optimization, CMS management, Analytics, Short-form video creation, Generative AI tools, Social media strategy, Audience development, Content adaptation
Preferred skills
Social listening tools, Employee advocacy programs, Paid social advertising
Technologies
CMS, Generative AI tools, Social listening tools, Analytics platforms
Responsibilities
Lead day-to-day management and publishing of corporate social media channels; Identify emerging conversations and industry trends; Develop platform-specific publishing strategies; Build relationships with creators and influencers; Monitor audience sentiment and manage community engagement; Create and publish stories showcasing people, products, and innovation; Optimize content for SEO, GEO, and AEO; Measure content performance using analytics.