Director of Brand Creative
Core
Leads creative strategy and execution for the brand, infusing design thinking into critical areas of brand marketing for both internal and external customer-facing initiatives.
Role type
Director of Brand Creative (Senior IC)
Builds
Integrated creative studio outputs including print, visual, audio, and digital design deliverables (menus, packaging, websites, mobile apps, social communications, brand guidelines, Dutchwear, event signage).
Domain
Food & Beverage / Coffee Retail / Brand Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> product features
Required skills
Creative strategy, Design thinking, Team leadership, Budget management, Vendor management, UX/UI design, Paid media design, Front-end development, Adobe Creative Suite, Project prioritization
Preferred skills
Flash, HTML, CSS, Recruiting/onboarding materials, Internal comms/culture content
Technologies
Adobe Creative Suite, Photoshop, Quark, Illustrator, InDesign
Responsibilities
Lead an integrated creative studio team of designers, copy, traffic, and video; Manage and direct third-party partners (photographers, producers, agencies); Build internal design team skill set in UX/UI and front-end development; Organize, coach, and develop creative team; Translate business imperatives into strategic messages; Direct development and production of all creative assets; Oversee annual creative and production budgets.
Seniority
Director, hands-on IC with team management
