Associate Director, Web Analytics
Core
Strategic leadership in designing, implementing, and optimizing web analytics solutions using GA4, BigQuery, and GCP to drive business outcomes.
Role type
Associate Director, Web Analytics (Strategic IC)
Builds
Scalable data pipelines, advanced reporting frameworks, and enterprise analytics integrations
Domain
Digital Marketing & Cloud Data Infrastructure
Deliverable
production ML models | dashboards & analysis
Required skills
GA4, Google BigQuery, Google Cloud Platform, Data Architecture, Data Modeling, Data Warehousing, Stakeholder Engagement, Business Strategy, Data Governance
Preferred skills
GTM, Data Layer Design, Predictive Modeling, Digital Marketing Measurement
Technologies
Google Analytics 4, Google BigQuery, Google Cloud Platform, Looker Studio, Google Tag Manager
Responsibilities
Own GA4, GBQ, and GCP integrations; translate business objectives into analytics frameworks; lead stakeholder discussions on analytics value; oversee GA4 configuration and data quality; design scalable data pipelines.
Seniority
Senior, hands-on IC with strategic leadership